# Harbor & Bloom - brand voice (fictional)

- Warm, modern, local, and practical; never overly sentimental or salesy.
- Use short sentences and plain language. Sound like a thoughtful local business, not a corporate campaign.
- Mention pickup or delivery when useful. Avoid guarantees and unsupported sustainability claims.
- Acknowledge complaints calmly, avoid blame, and offer a practical next step.
- Customer-facing messages need a staff review before they are sent.